Strategic Partnership of Mitsubishi Motors AND Foxtron

Foxtron, a joint venture between Taiwan’s Foxconn and Yulon Motor, has entered into a strategic partnership with Mitsubishi Motors to develop and supply a new electric vehicle (EV) model. This collaboration marks a significant step in Mitsubishi’s efforts to expand its electric vehicle lineup and Foxtron’s ambitions to establish a presence in the global EV market.WSJ+9foxconn.com+9DIGITIMES Asia+9


🤝 Partnership Overview

  • Parties Involved: Foxtron Vehicle Technologies (Foxconn and Yulon Motor joint venture) and Mitsubishi Motors Corporation.

  • Agreement Type: Memorandum of Understanding (MOU) for Original Equipment Manufacturer (OEM) supply.

  • Roles:


🌍 Target Market & Launch Timeline


🚗 Vehicle Features & Strategy

  • Design Focus: Emphasis on dynamic driving performance and advanced infotainment systems tailored for the Oceania market.

  • Strategic Alignment: This move aligns with Mitsubishi’s “Momentum 2030” plan, aiming to transition its entire lineup to electric or hybrid vehicles by 2035. Mitsubishi Motors+3CarSauce+3The Sun+3


🏭 Manufacturing & Production


🔄 Strategic Implications

  • Foxtron’s Role: This collaboration represents Foxtron’s first global OEM partnership, leveraging its expertise in electronics and manufacturing to produce vehicles for established automakers.

  • Mitsubishi’s Strategy: By outsourcing EV production, Mitsubishi aims to accelerate its entry into the electric vehicle market, responding to increasing competition from Chinese EV manufacturers. Reuters


🔗 Additional Information

  • Foxtron’s Model B: The Model B is a compact electric crossover that has been showcased at various events and is expected to serve as the basis for the Mitsubishi-branded vehicle.

  • Future Collaborations: While this partnership is currently focused on the Oceania market, there may be potential for expansion into other regions depending on the success of the initial launch.Automotive News


For more detailed information, you can refer to the official announcements from Foxtron and Mitsubishi Motors:

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